LGBTQ Loyalty Holdings, Inc. operates as a diversity and inclusion-driven financial methodology and data company. It operates LGBTQ100 ESG Index, an environmental, social, and governance (ESG) index that offers an added perspective for those seeking to align with equality-driven and ESG-responsible corporations. The company was formerly known as LifeApps Brands Inc. and changed its name to LGBTQ Loyalty Holdings, Inc. in May 2019. The company was founded in 2009 and is based in Wilton Manors, Florida.