Playmaker Capital Inc. operates as a digital sports media company that lives at the intersection of sports, betting, media, and technology. The company offers programmatic advertising and direct campaigns to sports betting and iGaming clients; advertising services to traditional blue-chip clients and agencies; syndication services. It also provides technical design, product development, and media management services; and eCommerce services. The company was formerly known as Apolo III Acquisition Cor and changed its name to Playmaker Capital Inc. in 2021. Playmaker Capital Inc. was incorporated in 2018 and is headquartered in Toronto, Canada. As of February 6, 2024, Playmaker Capital Inc. operates as a subsidiary of Better Collective A/S.