Betmakers Technology Group Ltd, together with its subsidiaries, develops and provides software, data, and analytics products for the B2B wagering market in Australia, New Zealand, the United States, the United Kingdom, Europe, and internationally. It operates through Global Betting Services and Global Tote segments. The company assists racing bodies and rights holders in producing and distributing race content, including barrier technology, official price calculation, vision, and pricing distribution. It also provides racing software, data, and analytical tools, including basic race data consisting of pricing, runners, and form; analytical tools to consume and leverage the data; and wagering tools. In addition, the company offers tote software and integrations to facilitate tote liquidity and resulting. Betmakers Technology Group Ltd was incorporated in 2013 and is headquartered in Melbourne, Australia.